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Marketing Management: Knowledge and Skills, 11th Edition By J. Paul Peter, Jr. James H. Donnelly

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Sales Rank: #33409 in Books
Brand: Peter, J. Paul/ Donnelly, James H., Jr.
Published on: 2012-10-11
Ingredients: Example Ingredients
Original language: English
Number of items: 1
Dimensions: 10.30" h x .50" w x 8.30" l, 3.55 pounds
Binding: Hardcover
816 pages

Features

Used Book in Good Condition

About the Author
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.

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